Evaluate navigation usability
Understand if users can quickly find the right information through your navigation menus.
Improve your web or app information architecture
Understand where users will look for each content and design more intuitive and clear navigation menus.
ContactWhat is a Tree testing analysis?
A tree testing analysis is a UX research tool used to improve the navigation structure of a website or app. Users are presented with a simplified navigation menu in the form of a tree and are asked to perform a set of tasks to find the correct location for each piece of information within it. The results help identify improvements in the information architecture.
Why conduct Tree testing?
Validate your new information architecture
Conduct a tree test before making significant changes to the information architecture and ensure success with real users.
Identify accessibility issues
Discover any issues in the information hierarchy that make it difficult for users to find the information they need.
Compare alternative designs
Perform A/B testing on your new designs and choose the optimal navigation system for your users.
Decide with data
Put an end to internal debates about the best way to organize information. Provide objective data and make decisions quickly based on it.
Optimize conversion
Ensure users easily find what they're looking for in your online store menu and increase your revenue.
Enhance online experience
Use tree testing alongside other usability tests to improve your customers' digital experience.
Engage your users
Turn your users into key contributors to product evolution and enhance their satisfaction and sense of product ownership.
Who is interested in tree testing?
UX/UI Teams
Ecommerce and Digital Teams
Product Teams
Customer Experience Teams
Marketing Teams
Entrepreneurs and Executives
Why conduct your tree tests
with We are testers?
Intuitive platform
An easy-to-use tool with multiple features to make the most of your UX research.
Your target audience
More than 120,000 people in our panel to ensure you always find those who meet the necessary criteria for the test.
Quality users
Motivated and prepared users to provide maximum value, even in complex tasks like sign-up flows, onboarding, and more.
Expert moderation
Moderate the sessions yourself or have a UX research expert moderate them, and participate as an observer. You decide!
Already trust in us
"Working with We are testers is a pleasure: the flexibility, the maximum adaptation to the needs of companies, and the quick access to digital customer insights are a necessary must to remain competitive."
Head of Design Thinking & UX Research
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