Understand Your Customers
Divide your target audience into segments that exhibit similar patterns. Combine demographics, attitudes, and habits to gain a comprehensive understanding of each segment.
Personalize Your Offer
Understand the characteristics and motivations of each segment of your target audience and adapt your offering and communication to grow within them.
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What Is a
Segmentation Study?
A segmentation study is a market research study that divides your target audience into different groups of people who share similar characteristics in terms of sociodemographic profiles, attitudes, purchasing habits, or consumption. A segmentation study helps you tailor your product or communication campaigns to the needs and preferences of each group.
Why Conduct a Segmentation Study?
Find Opportunities
Measure your performance in each segment. Strengthen your strengths and identify segments where your brand has room for improvement.
Compete Effectively
Find out which segments your competitors excel in and make decisions to increase your market share.
Develop Products
Design products and varieties to better meet the needs of the segments you want to grow in.
Create Campaigns
Define messages and advertisements that will grow your brand and sales in the priority segments.
Focus Your Budget
Decide the budget you want to invest in attracting each segment and allocate a higher budget to priority segments.
Prioritize Sales Efforts
Help your sales force convert more by choosing the segments to dedicate more sales effort to.
Monitor Your Progress
Measure how your sales and brand grow in each segment and verify if you are progressing as expected in each of them.
Who Is Interested in a Segmentation Study?
Why Conduct Your Segmentation Studies with We are testers?
Consumers or Your Customer Base
You choose the audience for your study: consumers from the We are testers panel or your own customer base.
Branded Studies
Use your logo, colors, and brand image in your segmentation studies with We are testers.
Assisted Segmentation Studies
Questionnaire programming and fieldwork monitoring by the We are testers expert team.
Secure Data
Conduct your segmentation studies with confidentiality guarantees and compliance with data protection regulations.
Already trust in us
"Working with We are testers is a pleasure: the flexibility, the maximum adaptation to the needs of companies, and the quick access to digital customer insights are a necessary must to remain competitive."
Head of Design Thinking & UX Research
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