Get the optimal price right
Analyze price sensitivity among your target audience and choose the best price to grow your business.
Get the optimal price right
Validate your pricing strategy with real consumers and set the price for each product to increase your revenue and profitability.
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What is a
Price Test?
Price testing analyzes consumer sensitivity to a product's price and determines the optimal price to maximize revenue and profitability. Pricing studies are conducted when determining the price of a new product and whenever changes in pricing strategy are desired.
Why Conduct a Price Test?
Anticipate demand
Calculate price elasticity and understand the impact of a sudden price increase on product demand.
Evaluate your promotions
Test different promotional designs with consumers and choose the one that helps you achieve your goals.
Manage inflation
Find the best way to manage your pricing strategy in an inflationary environment.
Collaborate with your channel
Provide your distributors with consumer-validated information that helps you make the best decisions.
Protect your brand
Prevent a too-low price from damaging the quality image of your product.
Align your organization
Help objectively understand how price influences sales and make price discussions more productive.
Protect your business from unnecessary discounts
Often, reducing the price is not the solution. Ensure the long-term viability of your business over short-term solutions.
Who Benefits from a Price Test?
Market Researchers
Marketing Teams
Innovation Teams
Entrepreneurs and Executives
Why Conduct Your Price Tests
with We are testers?
Proven Price Analysis Models
Use models like Van Westendorp that have been validated in thousands of studies worldwide to manage your price most effectively.
Real-Time Results
React quickly when a price change is on the table and provide key insights just when they are needed.
Assisted Price Tests
Questionnaire scheduling and fieldwork monitoring by the We are testers expert team.
Specific Samples
Identify your target audience among hundreds of ready-to-use profiles in our consumer panel and access them directly without costly searches.
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"The tools are easy to handle and understand, both for survey generation and for result visualization and interpretation."
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