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In today’s post, we delve into TED (Technology, Entertainment, Design) talks on innovation to highlight some of the most interesting proposals on fundamental innovation concepts, trends, or tools. From the reflections of Henry Chesbrough, the professor who coined the concept of ‘open innovation,’ to more specific concepts like Design Thinking or the Lean Startup strategy to foster innovation.
Here are our 5 TED talk recommendations on the general concept of innovation. Press play!
Jaime Perujo, a sales engineer at Google, explains in his TED talk the process of Design Thinking as a necessary tool for innovation and innovation as a process that every company can develop methodically.
According to his experience, the innovation process has three phases:
Finally, he reflects on the need to combine innovation, design, and technology to create the most ambitious ideas in this innovation process.
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Henry Chesbrough, the American professor who coined the concept of open innovation, provides the keys for any company to adopt an open innovation strategy. Chesbrough reflects on the value of rethinking businesses as service companies and the importance of involving customers in idea generation through a continuous process of co-creation. This process helps reduce the costs of developing new products or services and accelerates time-to-market.
Throughout his talk, he describes the tools and keys to succeed in today’s companies, always following the premise that «at the center of what we do is the customer experience.»
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In the face of doubts or fears that may arise for any novice in entrepreneurship and innovation about whether their project will have the expected impact or a real impact on society, Gustavo Guillemín, a doctor in Administration Sciences, reviews several success stories and outlines what he considers the basic pillars on which a novel idea should be built and developed.
For this, he makes an analogy with the recipe for bread, which requires 3 ingredients:
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Néstor Guerra, an entrepreneur, mentor, and Lean Startup expert, shares firsthand what it meant for him, personally and professionally, to start using the Lean Startup methodology. This process helps create innovation cores and manage uncertainty in the business world using the scientific and experimental method. Guerra explains during the talk why he believes this new way of creating new businesses is accelerating the innovation process.
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Did you find these presentations on innovation and idea creation interesting? We also suggest another post where we highlight 4 inspiring TED talks on market research, marketing, and data.
Update date 22 December, 2023
