Gain Deeper Insights
Collect detailed information about consumer preferences, trends, needs, and desires with a high level of detail. Use it to better meet market demands.
The highest level of detail about your customers and users
Have quality time with your target audience and discover all the details about their motivations and expectations. Use all your findings to tailor your product and communication to their needs.
ContactWhat are Deep interviews?
In-depth interviews are a qualitative research technique that gathers opinions, experiences, perspectives, and beliefs of participants on a specific topic. Through individualized interviews, the moderator asks open-ended questions and promotes a fluid conversation for the interviewee to express their ideas in detail, freedom, and confidence. This technique is especially useful when seeking rich, subjective, and contextual information on a subject.
Why Do Deep interviews?
Discover Motivations and Expectations
Go beyond observing your users and interview them to better understand what they need, how they search for it, and what they expect from your product.
Explore New Markets
Conduct exploratory research to identify key aspects to study with specific analysis. Develop hypotheses, prioritize your research goals, and move step by step interactively.
Evaluate Concepts and Prototypes
Present new innovation proposals to your target audience and collect their feedback in great detail to confidently continue the innovation process.
Contextualize the Experience
Go beyond partial quantitative satisfaction indicators and understand how users perceive the complete experience, taking into account all touchpoints.
Engage Your Customers
Show how much you value your customers' opinions to evolve your product. Make them feel more connected to your brand and more satisfied with the results of your developments.
Study Sensitive Topics
Overcome the limitations of quantitative research and find answers to complex or sensitive issues in a trusted and private environment.
Bring Your Research to Life
Bring the voice of your customers directly to your decision-making forums. Collect verbatims that illustrate the authentic meaning of quantitative data expressed openly and spontaneously.
Who Is Interested in Deep interviews?
Market Researchers
Marketing Teams
Innovation Teams
UX/UI Teams
Customer Experience Teams
Entrepreneurs and Executives
Why Choose We are testers for Your Deep interviews
No Physical or Geographic Barriers
Conduct in-depth interviews, overcoming the inconveniences of in-person meetings, mobility limitations, and transportation costs. Your participants connect from any location in real-time.
Participants Tailored to You
You choose the audience for your online in-depth interviews. Participants from your own database or selected from the over 120,000 members of the We are testers panel.
High-quality in-depth interviews
Participants incentivized and motivated to contribute maximum value in all types of research.
Specific Technology
Access multiple features designed to manage in-depth interviews: session recording, screen sharing, file exchange, visible script for the moderator...
Customized Moderation
Speak directly with users and manage the sessions yourself or participate as an observer by delegating the moderation of in-depth interviews to a qualitative research expert.
Easy and Fast
Access anytime and from anywhere: both from mobile and computer. Our tool works in the browser, so users don't need to install any additional software.
Analyze with AI Assistance
Save time by allowing artificial intelligence to classify interventions by themes and receive a discussion summary that you can refine until you are satisfied.
Beyond in-depth interviews
Combine your in-depth interviews with other research techniques to go further. Share surveys or assign tasks to complement the qualitative session.
Already trust in us
"Caixabank has gained valuable insights into our customer relationships, how they perceive our digital channels, what areas for improvement they identify, and what they would like our products to be like. "
Director of Commercial Research
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