Quantify the impact of your campaign
Show how your advertising has contributed to improving fundamental brand value metrics such as awareness or purchase consideration.
Demonstrate the ROI of your advertising and gather insights to improve the effectiveness of future campaigns.
ContactThe post-advertising test is a quantitative study that quantifies the impact of advertising after its broadcast, analyzes how it has contributed to achieving each of the advertising objectives, and identifies opportunities to improve advertising effectiveness in future campaigns.
Show how your advertising has contributed to improving fundamental brand value metrics such as awareness or purchase consideration.
Compare brand metrics of people who have seen the campaign with those who have not and attribute the differential to your advertising.
Quantify how much of your target audience you have reached with your investment and consider the possibility of a budget increase to increase reach.
Find out which media and media combinations have had the highest return on investment and optimize your budget allocation.
Measure brand attributes and compare them to previous studies to understand how the campaign has enhanced them.
Provide objective metrics to your organization to demonstrate the advertising contribution to the business.
Find out to what extent the campaign has improved brand consideration and short-term product purchase intent.
Identify opportunities and insights to help you create more effective advertising in the future.
Include video or static images in the post-advertising test questionnaire and find out the impact of all types of creatives.
Compare the results of your post-tests and transform your point measurements into brand and advertising tracking.
Questionnaire scheduling and fieldwork monitoring by the We are testers expert team.
Identify your audience among hundreds of ready-to-use consumer profiles in our consumer panel and access them directly without costly searches.
"At Europcar, we follow a philosophy and seek agile decision-making based on insights. For this purpose, We are testers is the ideal partner."
Marketing Manager