Quantify the impact of your campaign
Show how your advertising has contributed to improving fundamental brand value metrics such as awareness or purchase consideration.
Measure the effectiveness of your campaign
Demonstrate the ROI of your advertising and gather insights to improve the effectiveness of future campaigns.
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What is a
post-advertising test?
The post-advertising test is a quantitative study that quantifies the impact of advertising after its broadcast, analyzes how it has contributed to achieving each of the advertising objectives, and identifies opportunities to improve advertising effectiveness in future campaigns.
Why conduct a
Post-advertising Test?
Isolate the effect of your advertising
Compare brand metrics of people who have seen the campaign with those who have not and attribute the differential to your advertising.
Evaluate reach
Quantify how much of your target audience you have reached with your investment and consider the possibility of a budget increase to increase reach.
Optimize your media plan
Find out which media and media combinations have had the highest return on investment and optimize your budget allocation.
Understand the impact on your brand image
Measure brand attributes and compare them to previous studies to understand how the campaign has enhanced them.
Defend your advertising budget
Provide objective metrics to your organization to demonstrate the advertising contribution to the business.
Understand the impact on the sales funnel
Find out to what extent the campaign has improved brand consideration and short-term product purchase intent.
Improve future campaigns
Identify opportunities and insights to help you create more effective advertising in the future.
Who is interested in a post-advertising test?
Market researchers
Marketing teams
Advertising teams
Entrepreneurs and Executives
Why conduct your post-advertising tests
with We are testers?
All types of stimuli
Include video or static images in the post-advertising test questionnaire and find out the impact of all types of creatives.
Compare post-tests
Compare the results of your post-tests and transform your point measurements into brand and advertising tracking.
Assisted post-advertising tests
Questionnaire scheduling and fieldwork monitoring by the We are testers expert team.
Specific sample
Identify your audience among hundreds of ready-to-use consumer profiles in our consumer panel and access them directly without costly searches.
Already trust in us
"At Europcar, we follow a philosophy and seek agile decision-making based on insights. For this purpose, We are testers is the ideal partner."
Marketing Manager