Search results

Organising focus groups is an easy way to gather qualitative information to better understand the needs, attitudes or expectations of consumers and users of your target audience. With a focus group yo...

Satisfaction surveys have become popular and nowadays it is very common to receive invitations to fill in short questionnaires after a hotel stay, to buy a product online, to participate in a training...

Knowing in detail the consumer profile of a product or service is essential to define an appropriate marketing strategy. Essential questions such as "Who is my target audience?" cannot be answered bas...

Drivers & barriers surveys have become increasingly popular in recent years. Since the publication of Byron Sharp's How Brands Grow, we have become much more aware that the fastest way to grow a b...

Following the usability heuristics will help your website adapt to the natural way users navigate the internet. This way, it will be easier for users to browse with greater satisfaction, find what the...

The margin of error is something that is not always mentioned when explaining the results of a survey, yet it is crucially important for a good reading of the data. But what is sampling error, why is ...

Usability testing on prototypes helps you find out how users interact with a design before you have to develop the product. This way, you can identify usability issues and areas for improvement in the...

The navigation tree has a big impact on the user experience. If they don't find what they want in a few clicks, they will lose patience and look elsewhere. To avoid that, UX research helps you to crea...

Customer insights are essential to adapt your offer and your service to your customers and place your brand in a position of preference over the competition. Today we tell you what customer insights a...

Artificial intelligence is here to stay in market research. The current state of technology allows many tasks to be carried out with the help of AI, and as it develops, it can be applied even more to ...