Evaluate navigation usability
Understand if users can quickly find the right information through your navigation menus.
Improve your web or app information architecture
Understand where users will look for each content and design more intuitive and clear navigation menus.
ContactWhat is a Tree testing analysis?
A tree testing analysis is a UX research tool used to improve the navigation structure of a website or app. Users are presented with a simplified navigation menu in the form of a tree and are asked to perform a set of tasks to find the correct location for each piece of information within it. The results help identify improvements in the information architecture.
Why conduct Tree testing?
Validate your new information architecture
Conduct a tree test before making significant changes to the information architecture and ensure success with real users.
Identify accessibility issues
Discover any issues in the information hierarchy that make it difficult for users to find the information they need.
Compare alternative designs
Perform A/B testing on your new designs and choose the optimal navigation system for your users.
Decide with data
Put an end to internal debates about the best way to organize information. Provide objective data and make decisions quickly based on it.
Optimize conversion
Ensure users easily find what they're looking for in your online store menu and increase your revenue.
Enhance online experience
Use tree testing alongside other usability tests to improve your customers' digital experience.
Engage your users
Turn your users into key contributors to product evolution and enhance their satisfaction and sense of product ownership.
Who is interested in tree testing?
UX/UI Teams
Ecommerce and Digital Teams
Product Teams
Customer Experience Teams
Marketing Teams
Entrepreneurs and Executives
Why conduct your tree tests
with We are testers?
Intuitive platform
An easy-to-use tool with multiple features to make the most of your UX research.
Your target audience
More than 120,000 people in our panel to ensure you always find those who meet the necessary criteria for the test.
Quality users
Motivated and prepared users to provide maximum value, even in complex tasks like sign-up flows, onboarding, and more.
Expert moderation
Moderate the sessions yourself or have a UX research expert moderate them, and participate as an observer. You decide!
Already trust in us
"Caixabank has gained valuable insights into our customer relationships, how they perceive our digital channels, what areas for improvement they identify, and what they would like our products to be like. "
Director of Commercial Research
More interesting information
about tree testing
Navigation tree. How to use UX research to create an effective navigation tree?
The navigation tree has a big impact on the user experience. If they don't find what they want in a few clicks, they will lose patience and look elsewhere. To avoid that, UX research helps you to crea...
Continue reading 
Tree testing: improve the information architecture of your website and apps.
Tree testing helps you understand where users will look for each content, so you can design more intuitive and easy-to-navigate menus. What is tree testing? Tree testing is a UX research tool used to ...
Continue reading 
User experience in the travel & tourism sector
In this article, we are going to talk about user experience in the tourism sector. The consumer is already digital. And when it comes to travel, the traveler is also digital nowadays. Word of mouth ha...
Continue reading 
Information architecture: what is it and how is it done?
What is the foundation of every digital product, whether it's a website or an application? The content. And that content, especially in the case of a digital product, must be consistently and systemat...
Continue reading