Increase your innovation success
Start your innovation process on the right foot by validating your ideas in the early stages with potential buyers of your product.
Develop the best ideas
Evaluate your new product ideas, select those with the most potential, and gather valuable information to make them even more appealing.
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What is a
Concept Test?
Concept testing is a quantitative market research study used in new product development processes. It helps screen all new product ideas and selects the ones that receive the best reception among the target audience.
Why Conduct a Concept Test?
Accelerate your decisions
Put an end to debates about which product to develop. Easily align your entire organization to develop the products that consumers prefer.
Focus your development efforts
Use your R&D resources on the best ideas and stop working on products with no potential.
Prevent cannibalization
Ensure that the new product generates incremental business instead of spreading the current demand among more products.
Avoid reputational damage
Save yourself from losing credibility with consumers and partners and avoid causing harm to the brand.
Demonstrate potential with data
Start negotiations with distributors, partners, and investors with independent data that supports the potential of your concept.
Gather information for improvement
Use the results of your concept test to refine ideas and enhance the appeal of the final product.
Better anticipate the success of future projects
Use the results of your tests and real market product adoption data to create a reference for comparing new tests.
Who Is Interested in a Concept Test?
Market Researchers
Marketing Teams
Innovation Teams
Entrepreneurs and Executives
Why Conduct Your Concept Tests
with We are testers?
Assisted Concept Tests
Questionnaire programming and fieldwork monitoring by the We are testers expert team.
Specific Sample
Identify your target audience from hundreds of ready-to-use profiles in our consumer panel and access them directly without costly searches.
Innovation Solutions Suite
Validate your steps agilely during the innovation process with a wide range of innovation tests: product, packaging, pricing, and more.
Real-Time Results
Accelerate your innovation by conducting tests in record time. Access results as soon as fieldwork ends and review them with powerful analytics and artificial intelligence support.
Already trust in us
"The online community of We are testers has allowed us to obtain valuable information about the perceptions of people from different backgrounds and countries, which provided us with a very interesting comparison to better guide the development of new products."
Expert Researcher in the Food Sector
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