Validate your campaign
Measure the effectiveness of your ad before its launch, anticipating the success or failure of your campaign.
Create more effective campaigns
Evaluate your advertising with your target audience before launching it. Choose the best executions and improve them to enhance their effectiveness.
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What is a
pre-advertising test?
The pre-advertising test is a quantitative study that serves to evaluate creatives before their launch. Advertising pre-testing predicts the success or failure of a campaign, allows you to choose the best executions, and collects key information to improve them before launching the final version.
Why conduct a pre-advertising test?
Choose the best pieces
Test different executions and compare their impacts to select the ones that work best for your objectives.
Improve your final execution
Identify opportunities to improve your campaign and introduce them before broadcasting.
Make the creative process more efficient
Conduct pre-advertising tests with storyboards or animatics to validate your steps during campaign creation.
Ensure every campaign objective
Ensure that it is easily attributed to your brand, that the message is understood, that it is credible, suitable for your target audience, and much more.
Identify reputational risks
Don't let any overlooked aspect of your advertising generate a crisis situation.
Understand the impact on the sales funnel
Find out to what extent the campaign will improve brand consideration and short-term product purchase intent.
Improve with every campaign
Compare the pre-test of your next campaign with the results of previous advertising pre-tests and better understand the expected contribution.
Who is interested in a pre-advertising test?
Market researchers
Marketing teams
Advertising teams
Entrepreneurs and Executives
Why conduct your
pre-advertising tests
with We are testers?
A solution designed for advertising pre-testing
Include video or images like storyboards in the questionnaire and analyze the data with a powerful visualization tool.
Real-time results
Gain days in the calendar with a pre-advertising test capable of providing results in record time.
Assisted pre-advertising tests
Questionnaire scheduling and fieldwork monitoring by the We are testers expert team.
Specific sample
Identify your audience among hundreds of ready-to-use consumer profiles in our consumer panel and access them directly without costly searches.
Already trust in us
"We are testers is the ideal partner. Their flexibility and proactiveness in providing solutions, as well as the speed and quality in delivering results, have been crucial."
Marketing Manager