Secure the success of your innovation
Discover consumer needs and design products tailored to their preferences. Evaluate all the details of the marketing mix and plan a launch that ensures maximum adoption.
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The perfect tool to develop winning products
Opportunity detection
Discover the deep needs of your consumers
Combine surveys with qualitative research such as online focus groups or online communities to get to the bottom of needs and build a product proposal that connects with them.
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Ethnography
Observe and live with your customers
Go beyond what your consumers, customers, and users tell you. Live with them in their day-to-day lives and observe how they search, buy, and use your category. Discover new uses and anticipate new trends before others.
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Idea generation
Imagine new products and brands
Identify unmet needs. Start your Design Thinking process with all the information you need and find solutions that no one has thought of before to create a competitive advantage in your market.
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Concept testing
Prioritize your new products
Evaluate different concepts of new products and prioritize them based on consumer preferences. Focus your development efforts on the best ones and improve them with the information collected in tests to ensure the success of your launch.
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Product testing
Ensure they meet expectations
Conduct product tests in controlled environments before launch and choose the best version. Evaluate various aspects of the marketing mix, such as packaging, to ensure the success of your launch. Collect purchase intent data and estimate the market share you will achieve.
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Maximizing profitability
Choose the best price
Use proven methodologies to calculate the optimal price for the product and get this key point of your market offering right.
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Already trust in us
"The online community of We are testers has allowed us to obtain valuable information about the perceptions of people from different backgrounds and countries, which provided us with a very interesting comparison to better guide the development of new products."
Expert Researcher in the Food Sector